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The Marc Aurel success story began in 1972 when Reinhold Richter, proprietor of Marc Aurel Textil GmbH, started to develop and produce ladies trousers. By 1979 a complete ladies collection had been developed. The demands of the market led to the more-seasons concept being launched in 2003, which means 2 main collections per season each with 4 themes. This development was led by the guiding principle of permanently providing new merchandise at the points of sale and it has proved its worth to this very day